HP introduces Sprocket Plus, world’s thinnest portable photo printer, in India

HP introduces Sprocket Plus, world’s thinnest portable photo printer, in India

Chennai, October 25, 2018 – HP Inc., today, announced the latest addition to its portable photo printer portfolio in India, the new HP Sprocket Plus. The slim and sleek device produces 30% larger photos (2.3 inch x 3.4 inch), compared to the first HP Sprocket. HP Sprocket Plus will be available in India, in two stylish colors – black and red.

The companion Sprocket App (available on iOS and Android) has also been upgraded with a host of new capabilities and users can now print photos from Social Media apps directly. It has a new feature, called Embedded Experience powered by Augmented Reality that prints photos with a concealed watermark that reveal additional content when viewing the photos through the App. Further, it comes equipped with numerous filters, text borders, stickers and emojis that let users customise their photos, making each Sprocket photo come to life.

“ Printed photos are a moment of time captured and displayed in space and we are seeing a revival as the young millennials, the digital natives want to print photos of moments they love and cherish, said Sumeer Chandra, MD, HP Inc. India. Continuring with our strong focus and commitment for catering to the millennials, we are introducing HP Sprocket Plus that offers a unique experience of remembering, reliving and saving their memories.”, he added.

“Think about how many photos are taken every day by all of us with our phones, majority of which are dumped in the archive and never seen again. We had lost the joy of seeing photos that we took but with printing, we can bring that joy back. Sprocket Plus will rekindle the passion for physical photographs. The device will inspire the consumers for new ways of experimenting with printed documents. It's about making printing cool again.”, said Leo Joseph,  Sr. Director - Printing Systems and Solutions – HP Inc. India.

HP Sprocket plus photo printer connects seamlessly to mobile devices via Bluetooth and prints photographs sized 2.3 x 3.4 inches using ZINK® technology (A thermal print head heats up a special type of ZINK® Photo Paper embedded with dye crystals to produce the image). Hence, it delivers colorful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges.  Additionally, the peel-and-stick backing property of ZINK® paper can turn favorite photos into fun stickers that can personalize everyday items such as bags, phones and notebook PCs.

Pricing and Availability

* The HP Sprocket Plus is exclusively available now for INR 8,999 on http://amazon.in

* HP ZINK paper to be available for INR 799/- for a pack of 20. Pack of 10 papers will come with the box at the time of purchase